Ford Profits View

When the SUV craze gained steam in the late 1990’s, automakers leased them out by the trailer-load. Low lease payments expanded the number of people who could drive these $30,000+ trucks off dealer lots. It was estimated that Ford’s (F) gross profit on the Expedition and Lincoln Navigator was an astounding $12,000 and $15,000 respectively
Ford Profits
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Ford Profits
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Ford Profit